Advancing artificial intelligence in motorsport
Motion Applied (formerly McLaren Applied), a global leader in motorsport electronics, engineering and advanced analytics, announces a strategic alliance with AIPEX Racing. This partnership is designed to accelerate the integration of advanced Artificial Intelligence (AI) methodologies into high-performance motorsport systems, reinforcing Motion Applied's position at the forefront of technological innovation within the industry.
Technical collaboration and platform enhancement
Under this alliance, Motion Applied will lead the integration of state-of-the-art AI algorithms into our data visualisation software, ATLAS, trusted and used from Formula 1 through to endurance racing and beyond. The objective is to enhance computational efficiency, analytical precision, and workflow optimisation throughout the platform's architecture. This initiative leverages Motion Applied's extensive engineering expertise, ensuring that ATLAS continues to set industry benchmarks for data analysis, data mining, intelligence and real-time analytics.
AIPEX Racing contributes with a multidisciplinary team and will focus on the development of next-generation AI systems for autonomous driving and intelligent agent applications. Motion Applied's leadership ensures that all AI-driven optimisation, adaptive modelling, and data-centric performance analytics are rigorously validated and seamlessly integrated into operational workflows.
Richard Saxby, Motorsport Director at Motion Applied
Motion Applied is committed to advancing motorsport technology. Our partnership with AIPEX Racing is a strategic initiative to embed advanced AI capabilities into our core platforms. This alliance exemplifies our dedication to maintaining technological leadership and delivering measurable value to our partners and clients.
Eddie Bernardon, Chief Racing Officer at AIPEX Racing
AIPEX Racing is excited to collaborate with Motion Applied, whose engineering excellence and motorsport legacy are unmatched. Together, we aim to drive the next wave of innovation that will shape the future of motorsport and automotive technology.
Driving the future of motorsport intelligence
As artificial intelligence becomes increasingly integral to competitive motorsport and adjacent industries, Motion Applied's strategic partnership with AIPEX Racing positions both organisations at the forefront of this technological evolution. The alliance is set to achieve advancements in racing technology, with broad implications for data-driven performance optimisation and intelligent system design.