Our history

  1. TAG Electronic Systems

    Ron Dennis identifies the power of real-time electronics in motorsport

    Our first large contract was to supply the Mercedes Benz Group C sports car, Michael Schumacher's pre-F1 car.


    TAG Electronic Systems
    TAG Electronic Systems

  2. McLaren Electronic Systems

    Our first rebrand - and a new home

    We were the first to move into the new McLaren Technology Centre, while it was still being finished!

    McLaren Electronic Systems
    McLaren Electronic Systems

  3. McLaren Applied Technologies

    McLaren's two technology companies merge to form McLaren Applied Technologies

    McLaren Electronic Systems and McLaren Applied Technologies merge to take McLaren's technology to market.

    McLaren Applied Technologies
    McLaren Applied Technologies

  4. McLaren Applied

    Simplifying our name in the market

    Greybull’s investment supports the McLaren Applied's significant potential and growth plans.

    McLaren Applied
    McLaren Applied

  5. Grey Bull acquisition

    Greybull acquires McLaren Applied from the McLaren Group.

    Greybull’s investment supports the McLaren Applied's significant potential and growth plans

    Grey Bull acquisition
    Grey Bull acquisition

  6. A new era

    Welcome to Motion Applied.

    Motion Applied begins the next chapter reflecting our status as a truly independent Tier One technology provider.

    A new era
    A new era